In this episode, Jamie and Heather discuss: Authentic affiliate promotions Tying in your affiliate piece with value When getting affiliated goes wrong Promoting your affiliates properly Key Takeaways: There’s nothing wrong with getting others to talk about your business as long as it’s a genuine endorsement. In the same way, recommend only the stuff that you actually recommend even if they don't pay you - but if they pay you, that would just be a bonus. Think about content that’s useful with the affiliate tied up into it - with a reasonable amount of advertising only. Don’t go too hard on your advertising and don’t make it uninteresting. Make sure that there’s some sort of way to keeping track of and informing the partner about how many you’re sending their way Share your testimonies about the affiliate, yours and others. Don’t just give out a discount code, give the people the reasons why you love that particular business or product. " It should be a ‘heck yes I’m so excited to work with them’ or ‘no, not for me’. You can’t lean into something like this and it’s not 100% authentic." — Heather Fier
Two other episodes you might want to check out:
Score More Ideal Clients At Bridal Shows & Expos
How To Make More Money Without Working More Weddings
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Join the amazing discussions over in the Wedding Pros Facebook Group. This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!
Jamie would love to help you get started with your wedding planning business or optimize the one you have already started. If you’d like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.
Our Favorite Wedding Business Resources:
Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!
Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)
Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFF
Honeybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!
Photobooth Supply Co - Own your own photobooth and easily make a bit more money on the side
P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.