The Union Podcast - hosted by Jamie Wolfer

Creating an Incredible Client Experience with Lynne Reznick

Episode Summary

In this episode we talk with Lynne Reznick about how to bring calm and confidence to your couples on their wedding day. She outlines how you can get organized beforehand to create a seamless timeline that helps put your clients at ease. The best part of implementing these tactics is that you are almost guaranteed to get amazing reviews and referrals from your very happy clients! Check out the Styled Shoot Planning + Timeline Spreadsheet HERE: https://lynne-reznick-photography.ck.page/07707523ea About  Lynne Reznick: Behind the lens of Lynne Reznick Photography, Lynne Reznick is an educator-turned-photographer on a mission to share her knowledge and lessons learned from nearly a decade of industry experience. A lifelong learner at heart, Lynne combines her passion for training and mentoring with a unique teaching approach grounded in proven educational practices. As the founder of The Wedding Client Experience Academy, Lynne offers an easy-to-digest online curriculum based on four fundamental pillars. The result establishes deeply rooted trust with clients, streamlined systems for the busiest workflows, and empowers pros to create bespoke moments for their couples. In addition to providing ongoing mentoring and coaching intensives, Lynne shares several complimentary resources on her site’s educational hub- including the Styled Shoot Planning + Timeline Spreadsheet and The Manual Mode Pocket Guide. In this episode, Jamie, Heather and  Lynne Reznick discuss: Seeking mentorship and providing it The Four Pillars of Client Experience Styled shoot design tips Integrating your life’s “why” in your career Key Takeaways: Mentorship works best when the apprentice is able to learn and experience freely without too much pressure. Communication, appreciation, education, and being a resource. Be clear about expectations upfront and overdeliver, anticipate the couples’ needs. Create a mood board, suggest unique idea, trust your team and your vendors - bring them in on the conversation, let them flex their creative muscles. Wedding planning is not for everyone, it takes some calling - it’s more than just organizing and designing, it takes genuine compassion for the client and giving them the best memories possible for their best day. "Being proactive serves to show your expertise and help them to feel like they can trust you because you’re already anticipating their needs and communicating with them." — Lynne Reznick

Episode Notes

Connect with  Lynne Reznick:

Check out the Styled Shoot Planning + Timeline Spreadsheet HERE:  https://lynne-reznick-photography.ck.page/07707523ea 

Website:  https://lynnereznickphotography.com/

Instagram: http://instagram.com/lynnereznickphoto

Two other episodes you might want to check out:

BTS Join Jamie On A Real Sales Call

How To Book Your First Clients + Follow Through | Wedding Planning Business Q&A with Jamie

Share your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!

Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!

Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you’d like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.

Our Favorite Wedding Business Resources:

Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!

Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)

Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFF

Honeybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!

Photobooth Supply Co - Own your own photobooth and easily make a bit more money on the side

P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.
 

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.