About Kathryn Joachim: Kathryn Joachim is a brand designer and strategist for creative professionals. While she loves playing with great typefaces and creating timeless logos, what she’s really passionate about is helping artists grow confident and heartfelt businesses that are profitable and purposeful. She’s been delighted to work with clients of all sizes in her career as a graphic designer — from award-winning creatives to New York Times bestselling authors. She lives in Louisville, Kentucky.In this episode, Jamie, Heather, and Kathryn discuss: Building your business’s first impression through branding. Branding with visuals, voice, and experience that create connection and reputation. To make a brand successful you must first determine what is successful for your business. Hierarchy and design, call to action, avatars, and keyword word banks. Key Takeaways: Your brand is who you are as a business and how people remember you. Color improves brand recognition by 80%. Your presentation changes how your work is perceived. Create a Pinterest visual board of materials that appeal to the ideal client or work that you want to do more of. Pinning prompts: Pick the outfits that your dream client "lives in –" from clothing to accessories, colors, textures, and brands. Gather images of items that feel like your brand in the context of the office and even moments from your personal home (or your vision for those). This could be the inspiration you pulled when designing or dreaming of your home or office space. Gather more defining details about your ideal client. Pull in places your ideal client would love and that feels on-brand for your company — This could include Airbnbs, hotels, restaurants, coffee shops, boutiques, apartments, mansions, or vacations home — whatever is relevant to the spaces your ideal client lives in or loves to be in. Additionally, feel free to pull in any of the following: the candle brands, shoes, cocktails, bags your ideal client would be obsessed with. Gather your most defining work or images of the type of work you strive to be doing, including images that show the detail, style, price point, texture, and emotion that is characteristic of the type of work you want to be known for. "Branding is so much more than just a logo." — Kathryn Joachim
2020 Typeface Design Winners: https://www.tdc.org/competitions/typeface-design-winners-2020/
2019 Type Champions: https://www.monotype.com/resources/expertise/2019-type-champions
Connect with Kathryn:
Facebook: https://www.facebook.com/cremebrands
Website: https://cremebrands.com
Instagram: https://www.instagram.com/cremebrands/
Two other episodes you might want to check out:
Community Over Competition - How To Get Started Planning Weddings
Creating An Incredible Client Experience with Lynne Reznick
Share your thoughts on this episode over on Instagram! What do you think?! Take a screenshot and tag @wolferandco so we can hear from you!
Join the amazing discussions over in the Wedding Pros Facebook Group. This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!
Jamie would love to help you get started with your wedding planning business or optimize the one you have already started. If you’d like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.
Our Favorite Wedding Business Resources:
Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!
Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)
Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFF
Honeybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!
Photobooth Supply Co - Own your own photobooth and easily make a bit more money on the side
P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.
Show notes by Podcastologist: Kristen Braun
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.