In this episode, Jamie and Heather discuss: Focusing on your interests and strengths The difference between planning and coordinating Partnering with other planners Going full virtual Key Takeaways: You’re allowed to change your mind. It is very much okay to cut out what is not working for you and lean into what is. It’s just a matter of focusing on where your strengths are. There’s a difference between a wedding planner and a wedding coordinator. A wedding coordinator does not plan the wedding, they coordinate the details that the client has already planned, executing it as close to what the client wants as possible. When you partner with other planners, you’ll be able to provide a service that they may not be able or equipped to provide in their package. An example of this is providing emotional support for the clients, not every wedding planner is qualified to do that. There is an option to go entirely virtual where the service you’ll provide is pure consultations. You’ll tell people how to plan the details, you help out alongside them. This would mean that you’ll also do advertising digitally. "You don’t have to do the whole J Lo version of a wedding planner. You can pick and choose what you like, what’s really easy for you, what your network opens up for you. It’s totally okay to pivot, adjust, and lean into what’s working and leave behind what’s not. " — Heather Fier
Two other episodes you might want to check out:
How to BECOME a Wedding Planner
Community Over Competition - How To Get Started Planning Weddings
Share your thoughts on this episode over on Instagram! What do you think?! Take a screenshot and tag @wolferandco so we can hear from you!
Join the amazing discussions over in the Wedding Pros Facebook Group. This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!
Jamie would love to help you get started with your wedding planning business or optimize the one you have already started. If you’d like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.
Our Favorite Wedding Business Resources:
Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!
Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)
Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFF
Honeybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!
Photobooth Supply Co - Own your own photobooth and easily make a bit more money on the side
P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.